Real men wear pink...during October, when its Breast Cancer Awareness month. NFL Coaches and players will sport some form of pink on the field and off to promote the cause. The American Cancer Society is reminding women over 40 to get breast exams, and reminding all that even men can get breast cancer, and survive it, if they're aware of it. At NFL games over the weekend, there were pink ribbons on the footballs, the goal post padding, and even on the field were the famed pink ribbons. In case you didn't know, October is Breast Cancer Awareness Month.